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Regional Research / Denim Direction

Fort Myers, USA

Coastal light and warm-weather ease translated into lighter, sun-faded denim.

Fort Myers pond, live oak and palm landscape research

Representative research image · project page will grow as material is refined.

01 / Visual research

Sea-glass blue, pale indigo, shell ecru, coral and sun-washed khaki.

Coastal color, open-air utility, salt-washed surfaces and easy everyday layering.

01

Place & Observation

Coastal color, open-air utility, salt-washed surfaces and easy everyday layering.

02

Color & Material

Sea-glass blue, pale indigo, shell ecru, coral and sun-washed khaki.

03

Denim Translation

Lightweight denim, breathable blends, bleached highs, soft handles and relaxed construction.

04

Possible Outcome

A warm-climate denim wardrobe built around light layers, shorts, easy shirts and relaxed fits.

Need a regional denim direction?

JIMI.B translates place, culture and material research into clear product direction.

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