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Regional Research / Denim Direction

London, UK

British textile memory, heritage florals and pattern culture reframed for denim.

London afternoon tea and card demonstration

Afternoon tea, illustrated tableware and a card demonstration.

01 / Visual research

Heritage navy, botanical green, oxblood, parchment and faded jewel tones.

Fabric halls, archive-like display, botanical linework, paisley, peacock and small repeat pattern.

Photograph of Linda Parry’s William Morris Textiles book cover
William Morris Textiles — Linda Parry. Book-cover reference: botanical repeats, flowing leaves and layered colour.
Scones and tea
Scones and tea
Fish and chips
Fish and chips
Garden through the window
Garden through the window
Denim and fashion books
Denim and fashion books
London symbols and souvenirs
London symbols and souvenirs
Black-and-white architecture and street color
Black-and-white architecture and street color
London afternoon tea and card demonstration
Afternoon tea, illustrated tableware and a card demonstration.
01

Place & Observation

Fabric halls, archive-like display, botanical linework, paisley, peacock and small repeat pattern.

02

Color & Material

Heritage navy, botanical green, oxblood, parchment and faded jewel tones.

03

Denim Translation

Printed pocketing, tonal laser motifs, embroidery, lining stories and refined dark-indigo bases.

04

Possible Outcome

A polished heritage denim capsule balancing archive pattern and modern utility.

Need a regional denim direction?

JIMI.B translates place, culture and material research into clear product direction.

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